Sinopsis / Abstrak

Deskripsi

The coverage of this book includes: • The various roles CRM plays in business, and it's more important than ever • The range of CRM applications and uses, from sales force automation to cmpaign management to e-CRM and beyond • The contextof some of the popular CRM buzzwords • The differences between CRM and business intelligence, and why they're symbiotic • Why the customer-relationship failure rate is so high, and how to avoid becoming another CRM statistic • Case studies of visionary companies who've done CRM the right way. xxiv + 307 pages